Whiteification: the process whereby a person of color gradually assumes the personality and demeanor of white folk; to the extent that the person of color can no longer be ideologically distinguishable from a white person. Can be used as a verb as in “That Mexicana sellout is completely whiteified.” Whiteification usually occurs over time and may even shock the individual to realize they are actually a person of color. Whiteification may be also used to describe a space that has become white space or primarily composed of whiteified individuals.
Spanish translation – blanquiamento o el verbo blanquiado/a
#lablogadora #xicana